Why Dentists Should Market More Toward Women

Chances are that if you run a patient analysis report or ask your front office staff, you’ll find that women make up the majority of your patient base. In fact, women account for 85% of all consumer spending, including healthcare. This is important information to consider when putting together a marketing plan.

Women Make Most Healthcare Decisions

Women are often the ones doing the research on prospective healthcare providers and scheduling appointments for themselves and their families. Women are also more likely to have the information regarding insurance benefits and will call with questions to make sure your dental office is a good fit for her family. Even after becoming patients, women will likely be the ones calling to make follow-up appointments and asking questions about the bill.

Women Focus on the Relationship with Your Practice

Men are much less likely, as consumers, to discuss with others the way they feel about a product or service. On the other hand, women make connections and forge bonds by discussing feelings, both positive and negative. Additionally, women have better memories of experiences, meaning that if a female patient has a bad experience at your office, she’ll likely remember it and not return.

Because word-of-mouth is an invaluable marketing tool in the age of the internet, it’s important that your patients are having good experiences. If not, a female patient is more likely to go online (Facebook, Instagram, Twitter, etc.) to tell her friends, family, and coworkers about it. This could cause you to lose potential patients, so make sure no one has anything negative to say about your dental practice!

Here at CTC National, our skilled dental consultants can help you with everything from marketing plans to front office training. Please contact us today to get started on building the perfect practice for you!