How to Bring New Patients to Your Dental Practice

There is a way to bring in new patients and retain your current patients, and all you need to do is market in the right place and to the right audience! If your dental marketing efforts aren’t being used correctly, you may be wasting your money and your time.

Bringing in New Patients

Below are a few simple ways to help you get a leg up over the competition:

• Utilize Demographic Data – Discovering the demographic data of your area is a great way to determine your target audience. Demographic reports generated by CTC National can provide you with the age, education and income level, and even the hobbies of the people in your area. This information can be very helpful when you’re putting together a marketing plan.
• Seasonal Marketing – It’s a good idea to plan ahead. We recommend planning out your marketing strategies up to three months ahead of time. Taking this time to plan ahead can allow you to take advantage of any seasons or holidays that are approaching and cater your marketing plans to include these things.
• Put Yourself in Your Patients’ Shoes – Lastly, try to see your dental practice through the eyes of a prospective patient. From your practice’s website to your waiting room and even how your front office staff answers the phones. Make sure every aspect of your practice and your office is up to your standard of excellence!

Here at CTC National, we know that bringing in new patients and retaining current ones isn’t just luck – it’s a well-honed skill! For more information on properly marketing your dental practice, please contact one of our dental consultations today!