Dispelling Myths About Internet Marketing for Your Dental Website

Marketing your dental practice on the internet is an invaluable tool when it comes to bringing in new patients. However, there are many myths and misconceptions about internet marketing. In order to properly market your dental practice online, it’s important that you know the facts. In this post, we’ll dispel the common myths about internet marketing.

Common Myths about Online Dental Marketing

Below are a few myths about online marketing and the truth behind them:

• Your website will draw patients in all by itself – Just because you’ve built a website for your dental practice does not mean that you’ll automatically get visitors to your site. Your website needs to be regularly updated with relevant material, such as in blog posts. You also need to incorporate SEO (search engine optimization).
• Email is no longer an effective marketing tool – Email marketing is still as successful as ever. There are certainly ways to mess it up, but if done properly, email is still a strong tool for bringing in new patients and getting your practice name out there!
• You only need online marketing – This may be the most common myth regarding online marketing. Internet marketing is absolutely important, but there are many other effective marketing tools including mailers, postcards, and billboards.
• Online marketing is too expensive – Lastly, it is not true that online marketing is too expensive. In fact, the opposite may be true. Your dental practice can’t afford not to properly market online. Once you begin bringing in new patients, you’ll find that online marketing will pay for itself in no time!

Once you have put together a marketing plan, you’ll see an increase in the number of patients visiting your office and returning for maintenance. If you have any other questions on how to properly market your dental practice, or for help with your online marketing efforts, please contact CTC National today. One of our skilled dental consultants can help your practice become more successful!