Marketing your dental practice? Before you begin a major external marketing campaign, which will require time and money to put into place, we here at CTC National recommend looking at your internal marketing first. Not only will improving your internal marketing be less expensive, it will also be the most effective option. While external marketing takes place outside of the office (website design, postcards, mailers, signage, etc.), internal marketing takes place inside the walls of your dental practice. Improving your internal marketing means committing yourself and your staff to providing exceptional patient experience, increasing the likelihood that your patients will recommend you to family and friends.
One of the first things you need to consider is how your staff interacts with patients. Successful internal marketing is reliant upon your staff members bonding with and providing excellent customer service to your patients. Ask yourself the following questions about your staff:
If you have concerns about any of the above areas, your team may need additional training in interpersonal relations. CTC National offers many dental office training courses for your staff, all of which can improve the experiences your patients have in your office. Patient satisfaction is vital to your practice, especially if you’re looking for referrals.
Many dentists find asking for referrals to be awkward or uncomfortable, but it doesn’t need to be. If your dental practice is providing quality dental care and positive patient experiences, your patients will be much more comfortable referring your office to family and friends. Asking each patient for a referral as they leave may be ineffective, but there are a few ways to do it right. Some strategies include:
If you’d like to talk more about patient satisfaction, or if you’re interested in signing up for a training course through CTC National, please don’t hesitate to give us a call. Your success is our success!
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