How To Use Color To Boost Your Dental Marketing

When considering your dental marketing strategy there are many different factors you need to consider. Collecting detailed and accurate demographic reports, writing informative content, designing marketing materials and creating a unique logo are all important components.

There is one important factor that is often overlooked – and that is color. Color can play a huge role in the success or failure of a logo or marketing campaign. Psychologists and marketing experts have studied the thoughts and emotions that certain colors can evoke in your potential patients.

Colors To Use

Below are a few popular colors that you should consider in the use of your marketing campaign and logo.

• Red – Red is the most attention-grabbing color, which means it’s frequently used in marketing materials. Don’t overdo it with the red, but just the right amount can provide the spark that will catch the eye of any potential patient.
• Blue – Blue is another of the most popular colors used by businesses. This color has shown to instill a sense of trust. Because of the importance of earning your patients’ trust, consider using blue in your logo or dental postcards.
• Green – Green hues will evoke feelings of calm and tranquility in your patients. Muted greens are great color to incorporate in your waiting room area or treatment rooms. Anything that can help to put your patients at ease will be a great help in a dental office!
• Purple – Hues of purple and fuchsia are favorites when marketing towards women. Purples are great for complimenting blues or adding a more feminine touch to reds and greens.

Colors To Avoid

Avoid using yellows, golds, browns, or any other dull color schemes in your marketing materials and logo.

For more information on successfully marketing or managing your dental practice, please contact CTC National. Our business is to help your business succeed!