Why Your Dental Office Should Conduct Patient Surveys

Dental office surveys have become a popular tool used by dentists to improve their practice. If these surveys are conducted correctly, these surveys can help you keep your patients happy and your dental office successful. However, if you don’t conduct these surveys correctly, you’ll be wasting your patients’ time, as well as your own.

Conducting Dental Surveys Correctly

If you’d like to gauge the satisfaction of your patients and receive feedback regarding your dental staff and practice, dental surveys are a great way to go – but only if they’re done right! Below are a few tips on how to make sure you’re using dental surveys correctly:

• Keep the survey short and simple – Think about how busy you are – do you have time to fill out and long, rambling survey? Chances are, your patients don’t have the time either. Keep your survey short and simple and you’ll have more patients willing to participate.
• Only include pertinent questions – Ask only the important, pertinent questions. Don’t include any questions that would be impossible for you to implement. Instead, ask the questions that will allow you to make a real difference in your office based on the answers.
• Leave a place for suggestions – Suggestions will serve as the most valuable part of your dental survey. The answers you receive will allow you to learn what your patients enjoy about visiting your dental office, and where they felt that you and your staff could have improved.
• Follow through – The information in your dental surveys will be absolutely useless if you don’t use it to make changes in your practice. Some suggestions will be easy to make and others will take a little more work, but all of them will be worth it!

Any office can create a dental survey for their patients. But the dentists who take the time to read and understand the issues and concerns of their patients are the ones who will watch their practices become even more successful as these changes are implemented!

For help with patient surveys, or any other questions you may have regarding the success of your dental practice, please contact CTC National today!