New Year’s Resolutions for Your Dental Practice

While it can be easy to become distracted by the day-to-day issues of your dental practice, it’s also important that you set long-term goals and work towards them. Your number one priority should be your patients, but it can’t hurt to set a few resolutions to make 2018 as profitable as possible!

Dental Practice Resolutions

The new year is a great time to reevaluate the goals you have for your dental practice. Below are a few great resolutions for dentists who want to increase the success and profitability of your dental practice:

• Know Your Target Audience – Consider the ideal patient for your specific dental office. Consider the common issues for this demographic as well as the average income level in your area. Discovering all you can about your target audience can help you put together a successful marketing plan for your practice.
• Make Realistic Promises – Avoid making promises that are unrealistic. For example, describing a procedure as “pain-free” is probably a stretch. Initially you may bring in new patients, but once they realize that the promises were empty you may have a difficult time retaining them.
• Use Simple Language – Many dentists get too clinical when describing dental problems or treatments to their patients. This often does more damage than good, as patients may become confused and intimidated by this language. Instead, describe diagnoses and procedures in simpler language.
• Track Your Results – Ask your receptionists to ask each patient how they heard of your office and track the results. You can also include this question on new patient paperwork. This will help you keep track of the marketing plans that are successful and the ones that aren’t. This will help you avoid wasting money on ineffective marketing efforts.
• Build Patient Relationships – Don’t neglect your established patients by trying too hard to bring in new ones. Building relationships with each of your current patients can increase patient loyalty and references, which are priceless. 

For help reaching your dental practice goals, please call CTC National and speak with a professional dental consultant. We can help you reach any goals you may have for your dental office!