Marketing Your Dental Office For The Holidays

Now that the holidays are here, you may be preparing your dental office for a few slow weeks. Luckily, there are plenty of ways that a dentist can increase his or her revenue during the slower holiday months. Using the holidays to help you market your dental practice is a great way to boost patient loyalty and let the holidays work to your advantage!

How To Market During The Holidays

1. Make a plan – First and foremost, it’s important to have a plan. Sit down with your team and outline the upcoming holidays. In addition, make a list of the services and procedures that you’d like to highlight and assign a procedure to each holiday.
2. Be festive – This is the point where you get to be creative by finding fun ways to incorporate the holidays into your dental office. For example, you can put together a fun and informative email or newsletter to be sent to your patients. You can include articles about how to maintain oral hygiene while on holiday vacations, or a list of the best and worst holiday treats for your dental health.
3. Make it relevant – It’s important to be creative, but make sure your tactics are still relevant to the holidays. For example, you can offer a buy-one-get-one-free dental cleaning and exam around Valentine’s Day and call the offer “The Romantic Couple’s Cleaning.”
4. Use social media – Using social media to market your dental office is great idea no matter what time of year it is. It can be especially helpful during the holidays. Be creative with your posts, and be sure to engage your patients and start a dialogue.

Using these tips will make it easy to bring in more dental patients during the holidays. For help with things like increasing your patient base, or training your team, contact CTC National today! We can help you with almost any and all of your dental practice’s needs.

Happy holidays, from all of us here at CTC National!