How To Improve The Curb Appeal Of Your Dental Practice

You may not think that the outside look of your building has much of an impact on the way your patients view you, but this is not the case. In fact, your curb appeal is important because it serves as the first impression for your clients. Because curb appeal is a very subjective issue, it’s difficult to set out a list of things you must absolutely do. Instead, the follow are a few suggestions you may want to consider in order to improve the curb appeal of your dental practice.

How To Increase Curb Appeal

1. Clean & Neat – Remove any litter or debris, and sweep up the parking lot and sidewalks. Make sure doors and windows are cleaned and attractive. Make sure the appearance of your building is maintained by adding it to the weekly or monthly to-do list for your practice.
2. Visible Signage – One of the simplest ways to improve your business aesthetics is by making your company signage easy-to-read and visible from the road. Make sure the signs have the name of your dental practice and the number to your office.
3. Plants & Upkeep – If you feel that the areas in front of your business look a little plain, you may want to add some plants or flowers. A properly maintained landscape can make your building look clean, friendly, and inviting.
4. Safety – Let your patients know you’re concerned about safety by focusing your attention on your parking lot. Make sure the lines are painted clearly, and the parking lot is open and well illuminated in the evenings. You may also want to consider security cameras in the parking lot and around the building for added security.
5. Awareness Of Your Surroundings – It’s important to make sure that your business reflects the area or neighborhood it’s located in. If you’re in a nice, wealthy area, your building should appear modern and have all the available amenities. However, if you’re in an area catering to a lower socioeconomic segment of the population, your building should reflect this. We aren’t saying your building should be run-down, but the people in these areas may be hesitant to visit a building that appears too “fancy,” for fear that you’ll be out of their price-range. You want your patients to feel safe, at-home, and comfortable in your office.

It would be nice to be judged on nothing more than your abilities as a dentist, but this is rarely the case. Curb appeal is important. For more information on how to improve the curb appeal of your dental office, or for tips on keeping your practice running smoothly, please call CTC National to speak with a dental consultant today.