Tips on Reactivating Dental Patients

Attempting to reactive inactive patients can sometimes fall by the wayside in many dental offices. It’s a lofty goal, and the day-to-day issues of the practice will seem more pressing to your dental staff. However, here at CTC National, our dental consultants recommend that you set aside between 2-4 hours each week to work on reactivating patients.

Making the time to contact inactive patients who are either overdue for dental cleanings and exams or who have not fully completed their treatment plans will make a big difference. You’ll be surprised at how many patients have simply forgotten about checkups and will schedule if contacted.

Dental Patient Reactivation Tips

If you’re considering implementing a patient reactivation plan in your dental office, you may want to consider the following:

• Send birthday cards, special offers, and reminders to patients in the mail. This will boost loyalty and will reduce the number of patients who are forgetting to schedule treatment or checkups.
• Avoid reaching out to patients who are notorious for no-shows and last-minute cancellations.
• Appoint the reactivation project to one or two employees. This will allow your staff to take ownership and accountability of the project.
• Unless the patient has specified an ideal time frame, contact them in the late afternoons or early evenings. Stagger phone calls with postcards
• Consider offering a reactivation special or discount for returning patients.
• Monitor reactivation attempts. Once you know which strategies are successful and which aren’t, you can become much more adept at patient reactivation.

Reactivating inactive patients is a very important part of keeping your dental practice running smoothly and successfully. For help with reactivation attempts or bringing in new patients, please don’t hesitate to contact CTC National. Our dental consultants are able to help you increase the profitability and success of your dental practice!