New Year’s Resolutions for Your Dental Practice

Group of dental professionalsWhile it can be easy to become distracted by the day-to-day issues of your dental practice, it’s also important that you set long-term goals and work towards them. Your number one priority should be your patients, but it can’t hurt to set a few resolutions to make 2018 as profitable as possible!

Dental Practice Resolutions

The new year is a great time to reevaluate the goals you have for your dental practice. Below are a few great resolutions for dentists who want to increase the success and profitability of your dental practice:

  • Know Your Target Audience – Consider the ideal patient for your specific dental office. Consider the common issues for this demographic as well as the average income level in your area. Discovering all you can about your target audience can help you put together a successful marketing plan for your practice.
  • Make Realistic Promises – Avoid making promises that are unrealistic. For example, describing a procedure as “pain-free” is probably a stretch. Initially you may bring in new patients, but once they realize that the promises were empty you may have a difficult time retaining them.
  • Use Simple Language – Many dentists get too clinical when describing dental problems or treatments to their patients. This often does more damage than good, as patients may become confused and intimidated by this language. Instead, describe diagnoses and procedures in simpler language.
  • Track Your Results – Ask your receptionists to ask each patient how they heard of your office and track the results. You can also include this question on new patient paperwork. This will help you keep track of the marketing plans that are successful and the ones that aren’t. This will help you avoid wasting money on ineffective marketing efforts.
  • Build Patient Relationships – Don’t neglect your established patients by trying too hard to bring in new ones. Building relationships with each of your current patients can increase patient loyalty and references, which are priceless. 

For help reaching your dental practice goals, please call CTC National and speak with a professional dental consultant. We can help you reach any goals you may have for your dental office!

Posted by

Share:

Archive

Apr 12, 2018, 9:07 PM
Here at CTC National, we are often asked how to successfully grow a dental practice. One of the simplest questions to ask…
Mar 29, 2018, 4:27 PM
Around 85% of dental patients will do online research before they schedule a dental appointment. This means that your online…
Mar 16, 2018, 5:05 PM
Many dentists find it awkward to ask their patients for referrals. They feel like it makes them seem pushy and tactless.…
Feb 28, 2018, 5:52 PM
If you’re struggling to get your patients motivated to care for their dental hygiene, it may simply be because they haven’t…
Feb 13, 2018, 3:53 PM
If you’re having a difficult time keeping your dental practice’s outstanding accounts receivables under control, you may want…
Jan 29, 2018, 5:44 PM
Chances are that if you run a patient analysis report or ask your front office staff, you’ll find that women make up the…

Our Blog

Read about trends within the dental industry, tips, secrets to success and more.

4-2018-CTCN-1.jpg
The Differences Between a Manager and a Leader
Here at CTC National, we are often asked how to successfully grow a dental practice. One of the simplest questions to ask…
3-2018-CTCN-2.jpg
Tips for Responding to Negative Reviews of Your Dental Practice
Around 85% of dental patients will do online research before they schedule a dental appointment. This means that your online…
3-2018-CTCN-1.jpg
Asking Patients for Referrals
Many dentists find it awkward to ask their patients for referrals. They feel like it makes them seem pushy and tactless.…
2-2018-CTCN-2.jpg
Motivating Your Patients to Care for Their Dental Health
If you’re struggling to get your patients motivated to care for their dental hygiene, it may simply be because they haven’t…