Dental Specialty Referrals

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How do I get more dental referrals? The best way to assure a regular flow of referrals to your specialty office from general dentists is by committing time and attention to the relationship. By sporadically contacting their offices, general dentists may forget about your office, so it’s important that your communication is friendly and frequent.

Dental Specialty Referral Tactics

Below are a few simple gestures that can help you to create a successful referral network:

  • Food – Food is the great motivator! Everyone needs to eat, so be sure to take your referring dentists out for breakfast, lunch, or even a quick coffee regularly. Even if they are too busy to attend, they’ll appreciate that you invited them. Because dinners are a little pricier, you can save these for thanking a referring dentist for sending business your way. Don’t forget to order donuts or a fruit basket for the staff as well!
  • Gifts – Gift-giving can be a great way to show appreciation and nurture relationships. Make sure your gifts are original and stand out from the crowd!
  • Communication – Communicate with your referring dentists consistently and frequently. Make sure to let these dentists know how you can help them and their patients. It can also be a good idea to put together a case study of an anonymous patient. Make sure the referring dentist can see how the patient was tested and treated at your practice, and include the accuracy and speed of the report that was then sent back to the referring dentist.
  • Referral Pads – Visit local general dentists in your area with referral pads from your office. This will allow you to introduce yourself and begin a rapport with these dentists, which can then turn into a successful working relationship. For custom referral pads or simple designs contact Pro Dental Designs

Here at CTC National, we know it can be difficult to maintain these relationships and continue receiving consistent referrals. If you’d like assistance, feel free to call our office and speak with a knowledgeable dental consultant today.

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