Should My Dental Practice Have a Blog?

The answer is absolutely yes, your dental website should have a blog! You may not think you’ll have many readers, but a blog increases your Search Engine Optimization (SEO) almost more than anything else on your website!

For example, it’s October. So if someone types, “which Halloween candy is best for my teeth?” into the search engine and you’ve just written a blog about this, not only will the person have their question answered, but you may have just gained a new patient!

SEO is just one of many reasons why blogging is so important to your practice, but we’ve put together a list of quite a few more below:

1. Blogs provide content for your social media pages – We all know how important a social media presence can be for your practice. But it’s difficult to post without sounding like a broken record sometimes! Blogs allow you to post meaningful, informative content and will gain you more followers.
2. Well-informed blogs help establish your authority – Showing your expertise in your field can help you gain credibility from your current patients and could draw new patients to you. 
3. Regular blogging can raise awareness of your practice – This goes hand in hand with SEO, in that the more content you post on your blog, the more it’ll pop up in search results. This can make prospective patients aware of your practice and your presence.
4. Blogs allow you to connect with and engage your patients – Blogs allow you to connect with your patients on a more personal level. They don’t need to be as formal as your website and you can share experiences and personal opinions, providing a closer relationship and establishing your patients trust in you.
5. You’ll be helping to educate the public – Writing blogs about the latest in dental advancements can educate your patients and keep them up to date on the best ways they can care for their teeth! Educational blogs can offer numerous benefits for your clients!

For more information on how blogs can enhance your website and your practice contact Pro Dental Designs. Or, hire a dental consultant, please contact CTC National dental consulting!